Sinostrailer — a redesign that honors the road. A company dedicated to selling and servicing travel trailers, carrying the wanderlust ethos forward. Our brief was a full redesign that respected the brand’s long history while updating its system for today. We replaced the previous logotype—which restricted many applications—with a more functional, impactful visual system. The recognizable elements were retained and redrawn for legibility in motion, scalable versatility (from fleet livery to favicon), and multichannel consistency. A robust palette, utilitarian typography, and a modular grid enable easy use across decals, uniforms, signage, web, and technical materials. Result: an identity that unites heritage and renewal—the same codes, now with greater power—boosting recognition, simplifying production, and strengthening Sinostrailer’s presence at every mile of the journey.