Here, the visual identity is born from one principle: healing that reconnects. Casa Cauac brings together traditional medicines in a complementary way, harnessing the energetic power of plants to restore balance, organize emotions and thoughts, and elevate consciousness. This joint project took on the challenge of translating that holistic vision—connection with nature and essence, body and energetic field intertwined—into a precise, cliché-free visual system. We applied our validated methodology: immersion, competitive and semiotic research, layering of meaning, and definition of tone of voice. The result is a modular, serene identity, clear across every touchpoint: recognizable presence, confident communication, and a symbolic foundation to grow without losing its soul.