A project large in scope and crafted with care. INA emerges from the persona of that spirited friend with a sharp repertoire of wines and sparkling wines—the one who recommends the perfect bottle for every moment. The client, also a designer, brought clear references: we set out to flirt with the premium without losing the fun—light, witty, and full of personality. Our role was to orchestrate everything into a coherent, expandable visual system, with its own tone of voice and a brand toolkit that keeps the identity alive day to day. From positioning to creative direction, we organized color codes, typography, and composition to communicate closeness (the friend) and care (the curation). Result: a welcoming, vibrant brand, with a language that invites, delights, and guides—making INA the best companion to recommend the right wine, at the right moment, for any occasion. Cheers!