Founded in 2016, Yo No Creo is a décor brand with a clear aim: to bring color and personality to everyday spaces. Its pieces blend industrial precision and handcraft—fabric and laser-cut acrylic—guided by inspirations from pop culture, art, and fashion. Each object is treated as a character with its own name and role. The naming system fuses the founder’s personality with the products’ purpose and singularity—a small surprise, an exclamation, a delight—exactly how the brand seeks to be perceived. The symbol draws on the raccoon: a creature of keen curiosity, expressive eyes, and a ringed tail that naturally suggests stripes. This striking figure became the perfect emblem to communicate Yo No Creo’s style—playful, bold, and instantly recognizable.