OHA — from redesign to brand transformation The project arrived as a redesign and became a true transformation for the partners. We went back to the founders’ origin story—both were flight attendants—to build the storytelling that would make OHA a unique brand “ready to travel the world.” More than movement, it’s about the inner journey: the connection no one can miss—with oneself—an invitation to slow down in a hyperconnected world. A robust research phase guided every decision: positioning, portfolio architecture, language, visual identity, and experience extensions (store, packaging, content, digital). The concept delivers radical differentiation: buying plants stops being transactional and becomes a rich, thematic, memorable experience. The travel narrative—anchored in the founders’ real story—adds authenticity and expresses the brand’s purpose: just as journeys transform us, the OHA experience transforms the home, the routine, and one’s state of presence. Result: an immersive, coherent, and expandable universe that brings people closer, inspires, and builds recurrence—with a clear strategic route to grow without losing its soul.